Free audit
Where has your Google traffic gone?
Request your free Website and AI Readiness Audit and find out where it went, what it is costing you, and what to do about it.
The short answer
Why has your Google traffic dropped?
Google is sending fewer clicks to websites. More people now get their answer straight from an AI Overview at the top of the results, or from ChatGPT, Gemini and Copilot, without ever clicking through. They also search in longer, more descriptive ways. If your site was built for the old way of searching, it goes quiet.
You usually feel it before you see it. Fewer calls, fewer forms, quiet weeks that used to be busy. Then you open Google Analytics, see a line heading downwards, and still have no idea why.
The problem
The phone goes quiet and nobody can tell you why
Two things changed at the same time. Google started answering more questions itself, right at the top of the page, so people get what they need without clicking anyone's website. And a lot of people now start somewhere else entirely, asking ChatGPT, Gemini or Copilot instead.
The way they ask changed too. Less "plumber Milton Keynes", more "my boiler keeps losing pressure every few days, who can fix it near me". Longer, more descriptive, more like talking to a person. A website built for the short version of that question does not get picked up by the long one.
Here is the frustrating part. The answers are already sitting in your Google Search Console and your Google Analytics. Almost nobody has ever organised that data or explained it to you in plain English, so you are running your business on a feeling instead of a fact.
What the audit looks at
We look at your website through Google's eyes
Not a checklist of technical scores. A read of what your website is actually doing for your business right now, in three parts.
01What's working
Keep it, do not break it
The pages and searches still bringing you enquiries, so you protect what is already earning.
- Which of your pages actually get found, and what for
- The searches still sending you real enquiries
- Where your reviews and Google Business Profile pull their weight
- What your site already does better than the firms you bid against
02What's not working
Where the work is leaking away
The specific things costing you clicks and enquiries, named in plain English, not agency language.
- Pages that have quietly lost the rankings they used to hold
- Every service lumped onto one page, so none of them rank
- Contact details buried where a customer has to hunt for them
- A blog that stopped three years ago and now dates the whole site
- Pages too slow or too fiddly on a phone, where most of your customers are
- Content an AI tool cannot read, quote or credit back to you
03Where the opportunities are
The work you are not being asked for
Questions your customers are already asking that nobody at your end has answered yet.
- The longer, problem-led questions people now type and speak
- Work you do well that has no page of its own
- Towns and areas you cover but never mention
- What AI tools say when they are asked about your trade, and who they credit
- Quick wins you can do this month, and the bigger jobs worth planning
Your website, your Google data, read the way a customer's search engine reads it
What you get
Clarity, the size of the problem, and a plan
You come away knowing where you stand and what to do first. The roadmap is yours to keep, whether you ever work with us or not.
A clear picture of where you stand
Where you show up, where you do not, and how visible you are in AI answers. No score out of a hundred, no jargon.
The scale of it, in real numbers
How much search traffic you have lost and what that means in enquiries, read out of your own Google data rather than guessed at.
A 90-day roadmap
What to fix first, second and third, in order, with the quick wins kept separate from the bigger jobs.
A 30-minute review call
We go through the full audit with you on Teams, with a Trades & Construction Growth Specialist, answer your questions and make sure you know exactly what to do next.
How it works
Four steps, and the first one takes two minutes
Request the audit
Fill in the form on this page. Your website address, your name and the best number to get you on.
We run the audit
We look at your website the way Google and the AI tools look at it, and read it against your own Search Console and Analytics.
You get a summary email
Within 24 hours: your biggest opportunities and what is holding the site back, in plain English, with an invite to book the full audit review call.
We walk you through the full audit
A 30-minute call on Teams with a Trades & Construction Growth Specialist, going through the detail and your 90-day roadmap, so you finish it knowing what to do first.
Recommendations
Taken straight from LinkedIn
Real recommendations from the people we work with, quoted word for word and trimmed only for length.
“Steve's approach really helped us get more strategic with our marketing, and we're already starting to see early results, with our Google search rankings improving and bringing us qualified leads.”
“What has consistently stood out is Steve's ability to simplify complex challenges. No jargon, no unnecessary complexity, just straightforward guidance that drives results.”
“I couldn't recommend Steve and his AI training highly enough. He showed not only what the platform can do, but how to use it effectively and responsibly in the workplace.”
“What really sets him apart is his instinct. He has an amazing ability to see direction, especially when it comes to marketing, growth and what a business needs next.”
Free, no obligation
Stop guessing why the phone is quieter.
Why We Are SMC
We only work with trades and construction
Plumbers, heating engineers, builders, contractors, civils firms and the businesses that supply them. That is the whole client list, and it is deliberate.
Marketing, software and AI are all delivered in house, by people who work in this sector every day. So your audit is read by someone who knows what a quiet fortnight costs you and what a good enquiry looks like, not by someone doing restaurants one week and roofers the next.
Questions
Before you ask for it
Is the Website and AI Readiness Audit really free?
Yes. The audit and the call to walk you through it cost nothing, and we do not ask for card details. We do it because a clear picture of where a business stands is the most useful thing we can hand an owner, and because some of the owners we hand it to go on to work with us. Most do not, and that is fine.
What do you need from me?
Your website address to start with. To go deeper we will ask for read-only access to your Google Search Console and Google Analytics, which takes a couple of clicks at your end and lets us see what people actually searched for before they found you. We never need your website passwords, your card details or your bank details.
How long does the audit take, and what do I actually get?
Your audit lands in your inbox within 24 hours of you asking for it: your biggest opportunities and what is holding the site back, in plain English. It comes with an invite to book the full audit review call, which runs about 30 minutes on Microsoft Teams with a Trades & Construction Growth Specialist who walks you through the whole audit and your 90-day roadmap.
Will I be sold to?
Not on the call. The call is to walk you through the findings and the 90-day roadmap, and the roadmap is yours whether you work with us or not. Plenty of it you can do yourself or hand to whoever looks after your website. If you want us to run it for you, ask, and we will tell you what that costs.
Do I need Google Search Console set up?
No, but it helps. Search Console holds the record of what people searched for before they landed on your site, and that is where most of the useful answers are. If it is not set up, we run the audit on what can be seen from the outside and show you how to get Search Console connected, so the picture is complete next time.
What happens after the review call?
Nothing you have not agreed to. You keep the audit and the 90-day roadmap. If you want to run it yourself, run it. If you want help, we will talk about what that looks like and what it costs. We will not chase you.
Request your audit
Find out where your Google traffic went
Fill this in and we will run your free Website and AI Readiness Audit. No cost, no card details, no obligation.
What happens next
- Understand where your traffic has gone
- Free audit delivered to your inbox within 24 hours
- An invitation to a full audit review with a Trades & Construction Growth Specialist
- Over 30 audits done in 2026
“our Google search rankings improving and bringing us qualified leads”