Services · Search Engine Optimisation
SEO for Trades: UK SEO Agency and Packages
SEO for trades and construction businesses from £600 + VAT a month. Audit first, local and AI search, with a three-month minimum, then rolling monthly.
The short answer
What do SEO packages for trades businesses include?
Our SEO for trades businesses starts at £600 + VAT a month, roughly a day of a specialist's time. It begins with an audit and keyword plan, then covers your Google Business Profile, on-page, technical and off-page SEO, content and visibility in AI search. There is a three-month minimum, then it runs month to month.
Search has changed. People still use Google, but more and more they ask AI assistants like ChatGPT, Claude and Copilot for a recommendation, and both decide who to put forward based on trust. So SEO for a trades business runs wider than keywords: a complete Google Business Profile with fresh reviews, a page for every service you offer, content that answers what customers actually ask, accreditations, and mentions of your name across the web. We start with an audit so the work goes where it wins enquiries, target the high-intent searches where someone is ready to book, and track everything in Google Search Console. You get a published starting price, a three-month minimum to get past the audit and first changes, and then a rolling monthly arrangement that you stay on because it is working.
Why it matters
How it helps your business.
You want to be the business a customer finds first, and trusts before they have even called. That is what SEO does for a trades business: it puts you in front of people at the exact moment they search for what you do, and gives them reasons to choose you over the firm down the road.
Search has moved on, though. Your customers still use Google, but plenty now ask an AI assistant to point them to a good firm. Both put forward businesses they can see are trusted, so being findable is no longer about stuffing a page with keywords. It is about being genuinely trusted, on your own site and across the web.
What’s included
Every plan starts with an audit, then the work follows what the audit finds:
- Your Google Business Profile: categories, services, photos and a steady flow of recent reviews, because the map results sit above almost everything for local searches.
- On-page and technical SEO: a page for each service and the areas you cover, fast and clean enough for Google to read properly.
- Content that wins enquiries: honest answers to what customers ask, like costs, timescales and regulations.
- Off-page trust: accreditations, directory listings and mentions from sites customers already believe.
- AI search visibility, built from the same trust signals.
- Reporting from Google Search Console on the searches and enquiries that matter.
Flexible terms, and why three months
Standalone SEO has a three-month minimum, then runs month to month. Three months is what it takes to complete the audit, fix what matters most and get the first new content live, so you can see whether it is moving. After that, there is no long lock-in. SEO compounds, so most of the value comes from keeping at it, but you should stay because it is working, not because you are tied in.
Proof from trades businesses
- Horndon Services, a heating, plumbing and air conditioning firm, went from a standing start in January 2026 to 1,000 organic clicks in six months, with organic clicks up 102% and page one for searches like “central heating installer near me”, alongside a rebuilt website and CRM. Read the Horndon Services case study.
- CarpetGlow, a brand-new carpet cleaning business, reached page one for 106 local search terms in its first six months, 105 of them non-branded. Read the CarpetGlow case study.
- Videtta Heating’s Google Business Profile brought in 134 phone calls in six months. Read the Videtta Heating case study.
- PKB Civils grew organic traffic by 32% year on year. Read the PKB Civils case study.
- A UK event logistics company was being read by Google as a parcel courier. Repositioning the site around the people who actually book it took organic visits from 95 to 365 a month, with 97% of search impressions now non-branded. Read the event logistics marketing case study.
How to choose an SEO agency for trades
Whoever you speak to, ask these before you sign:
- Can you show results for trades businesses like mine, with numbers?
- Will you work on my Google Business Profile and reviews, not just my website?
- What will you report on each month, and will it include enquiries?
- Do I own my website and content if I leave?
- What is the monthly price and the minimum term, in writing?
Be wary of guaranteed first-page rankings, packages that sell a fixed number of links, and long lock-ins before anything has moved.
SEO guides for your trade
Every trade is searched for differently. These guides cover what works for yours:
- SEO for plumbers
- SEO for electricians
- SEO for roofing contractors
- SEO for landscape gardeners and landscapers
- SEO for air conditioning installers
- SEO for solar installers
- SEO for construction
SEO also makes your paid ads and video work harder, which is why it sits at the foundations of both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction. Book a call and we will show you where you stand now, and the quickest way to start winning the right searches.
Pricing
What it costs, and what you get.
Monthly SEO that starts with an audit and keyword plan, then scales with the findings and how fast you want to go.
Monthly SEO
From £600 + VAT per month
Roughly a day of an SEO specialist a month. Starts with an initial audit and keyword recommendations.
Three-month minimum, then rolling monthly. SEO is also built into the Booked Solid System and the Preferred Contractor Programme.
What you get
- An initial audit and the high-intent keywords worth targeting
- Your Google Business Profile and local search set up to win your area
- On-page, off-page and technical SEO handled for you
- New and improved content that earns rankings
- Regular audits and data analysis to find the next opportunity
- Visibility that compounds, on Google and in AI search
FAQ
Frequently asked questions.
How much does SEO cost for a trades business?
Our monthly SEO starts from £600 + VAT a month, which buys roughly a day of an SEO specialist's time. It starts with an audit and keyword plan, then scales with what the audit finds and how fast you want to go. SEO is also included in the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction.
Is there a minimum contract for your SEO?
Yes, three months, then it runs month to month. The first three months cover the audit, the fixes that matter most and the first new content, which is the minimum needed to see whether it is moving. After that there is no long lock-in. You stay because it is working, not because a contract says so.
What is included in your SEO packages for tradespeople?
An audit and keyword plan, your Google Business Profile and local search, on-page and technical fixes, new service and location pages or articles where they will win enquiries, building mentions and links from sites customers trust, and regular reporting from Google Search Console. We weight the work to the searches that turn into booked jobs, not traffic that books nothing.
Do you offer affordable SEO for small trades businesses?
Our starting price is £600 + VAT a month, and we would rather be clear about that than dress up a cheaper package that does too little to move anything. If that is not the right spend yet, start with the free groundwork: complete your Google Business Profile, ask every happy customer for a review, and give every service its own page. We will happily tell you when paid SEO makes sense.
How do I choose the best SEO agency for tradesmen?
Ask for results with trades businesses like yours, with real numbers. Check they will work on your Google Business Profile and reviews, not just your website. Agree reporting on enquiries, not rankings alone. Confirm you own the website and content, and get the price and minimum term in writing. Be wary of guaranteed first-page rankings or long lock-ins before any results.
How long until SEO shows results?
It is a build, not a switch. Some things move within weeks, like fixing a page that should already rank. The bigger gains in rankings and enquiries come over months as trust compounds. We are honest about that on day one, and we show progress in Search Console the whole way, so you are never guessing.
Does SEO still work now people use AI search?
It matters more. AI assistants like ChatGPT, Claude and Copilot recommend businesses they can see are trusted, drawing on the same signals as Google: reviews, mentions, accreditations and useful content. Build those and you get found in both places. Ignore them and you slowly disappear from both.
Do we need local or national SEO?
It depends on where your work comes from. A local trades business needs to own its area and the towns around it. A civils or construction firm chasing larger contracts needs to be found by the people who award them, wherever they are. We shape the approach around how you actually win work.
How do you measure SEO?
On what counts: rankings for the phrases that lead to work, the enquiries those bring, and where every one came from. We track it in Google Search Console and report plainly. We do not sell you traffic numbers that never turn into a job.
Is SEO included in the programmes?
Yes. SEO is a core foundation in both the Booked Solid System for trades and the Preferred Contractor Programme for civils and construction, because it makes every other tactic work harder. It can also be scoped on its own, from £600 + VAT a month with a three-month minimum.
What clients say
“Steve's approach really helped us get more strategic with our marketing, and we're already starting to see early results, with our Google search rankings improving and bringing us qualified leads.”
How we work
How it works, in four steps.
Audit
We assess where you stand now: your rankings, your Google Business Profile, the trust signals you have and the ones you are missing, and where the real gaps are.
Recommendations
A clear, prioritised plan built from the audit, so you know exactly what will move the needle and in what order.
Implementation
We build the trust signals and target the high-intent phrases that win work, on your site and off it.
Review and improve
We measure in Search Console, then audit and improve again, so rankings and enquiries compound month on month.
Next step